KitchenAid Appliance ... or Cake?

From an online meme to a Netflix series, and now immortalized in an ad campaign, the "Is it cake?" concept has legs —and we're sure they're delicious.

Zulu Alpha Kilo added KitchenAid to the mix—and it's very likely the beloved appliances helped make many of the cake fakes shown online.

KitchenAid partnered with artist April Julian from the Netflix show Is It Cake to create realistic batter-and-frosting versions of the brand's mixer, range and refrigerator. Our first stop would be that funfetti stand mixer. Make it a double! The fridge was made of chocolate with multicolored frosting and the range was red velvet.

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"Our goal was to inspire makers and prove that no matter what you want to create in the kitchen, anything is possible," says the creative team at Zulu Alpha Kilo (CCO Brian Murray, CD Michael Siegers and CD Jonah Flynn). "KitchenAid is essential to the creation of so many viral 'cake fake' videos out there, it just never got the credit. This was our way of putting KitchenAid appliances in the spotlight of the craze, instead of just remaining behind the scenes."

The video is making the rounds on social media and encouraging bakers of all levels to share their latest creations.

Client: KitchenAid CanadaAgency: Zulu Alpha KiloCreative Chairman: Zak MrouehChief Creative Officer: Brian MurrayCreative Directors: Michael Siegers, Jonah FlynnArt Director: Tanios NimsWriters: Karishma Wadia, Mariia KulClients: Greg Skinner, Janice Ryder, Prajay Shah, Pradeep Verma, Gopal Katwal Chhetri, Karina Tano Gigante, Mareike GreveAccount Team: Lisa Walton-Rixon, Shauna McKenna, Abdulla Barakji, Chris RosarioStrategy: Cameron Fleming, Patrick HendersonProduction: Andrew SekineProduction Company ZulubotExecutive Producer: Adam PalmerProducer: Siddhi Patel, Colleen AllenEditor: Can Yuksel, Amy Groll, Erin BrazeauAssistant Editor: Adrian Gluvakovich,Colour/Online: Can YukselAudio: Noah Mroueh